Author: David Haynes
Have You Ever Been FUDed?

People say all is fair in business - win at all costs. One strategy some competitors use is to confuse the buying/selling process through infusing fear, uncertainty, and doubt into the buying/selling decision.

FUD (Fear, Uncertainty, Doubt) is generally a strategic attempt to influence perception by disseminating negative and dubious or false information. FUD is a manifestation of the appeal to fear. (Wikipedia).

The key part here is the phrase "appeal to fear." Fear is the mortal enemy of a buying decision far more than pricing. Some examples of FUD that might be said about you, by your competitors:

Do these tactics sound familiar? Usually it leaves you confused as to 'why' would someone say that, and why is your potential/existing customer listening to such outrageous statements.

As we know, disproving a negative is nearly impossible.  How can I prove that my company is NOT going out of business -especially when so many businesses closed their doors overnight?

So, the question is - How do we (the FUDed party) deal with the FUD being thrown at us:

It is a badge of courage to be FUDded !  Keep your head up and your confidence strong.  Realize your competition is nervous  - YOU GOT THEM ON THE RUN!

This post was originally published on David’s blog Connecting the [Data]...

For information on the software solutions, training and consulting Ideate provides, please visit the Ideate, Inc. homepage.

       David Haynes
David Haynes, NCARB, PMP, LEED AP
Ideate Director of Consulting

David is a Registered Architect, Project Management Certified Professional, who previously had his own architectural practice and was President of a commercial design–build construction company for 15 years. A graduate of University of Arizona, he has worked as an Architect, contractor, developer and as a national construction manager for a national retailer. David currently provides business process analysis, data integration, and change management solutions for AEC clients across the United States involved in the design and construction industry. Follow David on Twitter.

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