Author: David Haynes

Virtualization is a very hot topic right now - it is the current disruptive technology. It changes business processes and existing workflows. With all disruptive technology (laptops, smartphones, tablets, etc.) there are two parts to any 'change' - the technology itself and the corporate culture that must adapt to the new technology.

It is my premise that changing corporate culture is far more difficult than the technology change itself.

Let me relay a story from long ago (technology-wise): Please note this technology is almost obsolete now, so if you want, replace fax with any other technology - it all plays the same:
Prior to fax machines, construction bids were either phoned in or mailed. You could imagine as bid time approached, the phone started to ring, and scribbling on 'bid sheets' was rampant, and communication mistakes were made. Then the moment of panic happened - "we didn't get a phone call from ABC Company about XYZ material and/or labor." Bids were 'guessed' at, with the hope that all would work out in the end.

Then magically, fax technology became price competitive and construction companies started acquiring fax machines. The speed of getting bids out and bids back increased dramatically. Also contractors could send out a portion of the plan and get a very quick turn-around, in writing. This led to less errors and more accurate bidding.

I am sure you believe the technology improvement happened without a hiccup. Nope. The hand wringing by firms, the 'we will never use a fax,' and the 'legal risk adverse' all came out in force hyping that the world will end, lawsuits will sky-rocket, etc. etc. In the end, none of the 'world will end' came true.

My point is that all new technology is evolutionary and not really revolutionary. The new technology's value proposition is/was simply faster or better.  

This is the same about virtualization. The nay-sayers all claim that they "will never use cloud computing," claim proprietary information, and the risk is too great (see the similarity to my story above).

Here is my take on evaluating new technology:

Business leaders must shut out the negative noise to embrace all technologies that increase their value proposition.

This post was originally published on David’s blog Connecting the [Data]...

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       David Haynes
David Haynes, NCARB, PMP, LEED AP
Ideate Director of Consulting

David is a Registered Architect, Project Management Certified Professional, who previously had his own architectural practice and was President of a commercial design–build construction company for 15 years. A graduate of University of Arizona, he has worked as an Architect, contractor, developer and as a national construction manager for a national retailer. David currently provides business process analysis, data integration, and change management solutions for AEC clients across the United States involved in the design and construction industry. Follow David on Twitter.

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